This is a demo shop. Any orders placed through this shop will not be honoured or fulfilled.

Brilliant Inc

  • Choosing a ring - What you need to know!

    Whether you are picking a proposal ring, an engagement ring, your wedding bands or the finishing piece to you beautiful outfit, choosing a ring is an important thing.

    When it comes to rings, there is a lot of terminologies.  What does it all mean?  Whether you know your marquise cut from your princess cut or not, here is our easy guide to Choosing your Ring

    We here at Brilliant Inc have over 10 years experience in Ethical Brilliant Gems that offer beauty, brilliance and excellent value.   Our sparkling diamond white brilliant gems are internally flawless and are set in top quality Sterling Silver, 9k, 14k and 18k solid gold settings expertly crafted by master jeweller craftsmen.

    What you need to know.

    What Is Colour?

    A diamond's colour is graded on a scale from D (colourless) to Z (light yellow), with D being the most sought-after. The exception to this rule is for diamonds that possess a very rare or unusual colour - like green or red. More common coloured diamond options include blue, yellow and pink.

    classic brilliant solitaire ring Classic Brilliant Solitaire Ring

    What Is Cut?

    The cut of a diamond doesn't actually refer to its shape, but to the way that the stone is cut in order to increase its sparkle, whether deep in shape or more shallow. A well-cut diamond should have a bright shine, and should reflect light easily internally and externally. 

    Pear Brilliant Solitaire Ring Pear Cut Solitaire Ring

    What Is Clarity?

    Clarity refers to how many inclusions, or tiny imperfections, a stone contains. Only visible under a magnifying glass, these small specks feature in almost every diamond and are formed when the diamond is crystallised under the earth’s crust.

    Marquise Brilliant Solitaire Ring Classic Marquise Solitaire Ring

    What Is Carat?

    The carat is the weight of your chosen stone or stones, and is one way to measure the value of the ring you choose. Generally the higher the carat of a single stone, the more it will cost and the bigger it will look, although a diamond with a shallower cut can appear larger than a deeper-cut stone that may actually weigh more.

    Heart shaped brilliant solitaire ring Classic Heart Solitaire Ring

    Shape - Solitaire

    A diamond or other gemstone set alone in a ring.


    Round Brilliant Cut Solitaire Ring Classic Brilliant Solitaire Ring

    Shape - Multi-Stone

    Several larger stones, or one large central stone and two smaller side stones, placed side by side in a simple setting. Often two stone types are mixed, such as an emerald with two diamonds, or two sapphires with a central diamond.

    Emerald Cut trilogy ring Tilly Ring

    Shape - Cluster

    Several stones arranged together in a ring, which can comprise any shape - from flowers and stars to more geometric vintage-inspired shapes.

    Claw Cluster Ring Marquise Cluster Ring

    Claw Setting

    The term used to describe a setting composed of prongs, which hold a stone in place.

    engagement ring like the Princess Royal Brilliant Trilogy Sapphire Ring

    Tension Setting

    Modern placement of stones that allows a stone to seemingly float between two pieces of metal.

    Solitaire tension ring Dita Ring


    Bezel Setting

    The stone is held in place by a rim of metal all or part of the way around the stone.


    Round Brilliant in a bezel setting solitaire ring Bezel Solitaire Ring


    Channel Setting

    Popular for modern wedding bands, the stones lie together with no metal between them encased in two lines of metal.

    meghan markles wedding band Channel Set Eternity Ring


    Gypsy Setting

    Stones are set flush with the metal of the ring, completely encased. Often used for men's rings and on vintage-inspired wedding bands.

    Gypsy set band ring with round brilliants Galaxy Gold Ring


    Marquise Cut

    A long oval with pointed ends.

    Marquise with baguette shoulders ring Brigitte Marquise Ring


    Cushion Cut

    A soft rectangle, the cushion cut has a full, pillow shape with softly rounded edges.


    Cushion cut sapphire blue ring with halo Mia Sapphire Ring


    Emerald Cut

    This long rectangular shaped stone has long cuts beneath, which are visible through the stone, and rounded-off edges.

    Emerald cut diamond white gem with baguette shoulders Brigitte Emerald Ring


    Asscher Cut

    A square-cut stone with the same long cuts as the emerald shape.

    engagement ring like Meghan Markle Ayla Asscher Ring


    Round Cut

    The round brilliant cut is cone-shaped to allow for the highest possible number of facets for the maximum sparkle.

    classic round brilliant solitaire ring Classic Brilliant Solitaire Ring


    Princess Cut

    A many-faceted brilliant cut, with immense sparkle, with an overall square shape.

    Princess cut solitaire ring Classic Princess Solitaire Ring


    Heart Cut

    Exactly as it sounds, a solitaire in the shape of the classic symbol of love.

    Heart cut brilliant gem on a solitaire ring Classic Heart Solitaire



    Pear Cut

    Sometimes called a teardrop cut, this diamond is generally worn with the point facing away from the wearer.

    Pear cut brilliant with a halo of round brilliant gems Halo Pear Ring


    Oval Cut

    Can be very long and slender, or slightly wider.


    What is a Halo Engagement Ring Olivia Aqua Ring

    Glossary - Facet

    A facet is one of the flat polished surfaces of the finished gemstone. Generally, the more facets a stone possesses, the more sparkly a stone will be.

    engagement ring like Zara Philips Zara Ring

    Glossary - Shoulders

    The sides of the band that sit immediately to either side of the central stone or cluster.

    An engagement ring like Princess of Monaco Pear Fabulous Ring


    Glossary - Pavé or Micropavé

    Small - or, in the case of micropavé, very small - stones set in rows over the surface of the metal of a ring.

    Pave set round brilliants in a band ring Chrissy Wide Pave Band

    Glossary - Halo

    This refers to an outline of smaller diamonds surrounding a larger central stone.

    Round brilliant with a halo of round gems in a ring Halo Round Ring

    Brilliant Inc is design led and quality focused. All pieces are set by hand by master jeweller craftsmen bringing to life our most beautiful designs. Given our commitment to quality and value for money, we believe Brilliant Inc simulated diamond jewellery is the best in the marketplace. Our simulated stones are carefully chosen and set in solid gold and sterling silver settings.

  • Meghan Markles Engagement Ring

    Megan Markles Engagement Ring and Other Royal Ring Inspirations

    The countdown has truly begun for the Royal Wedding.  Prince Harry and Meghan Markle will walk down the aisle on May 19th.

    Meghan's ring and all the royal engagement rings have been the inspiration for brides all over the world and will be for years to come.  Here is our take on some of the Royal Engagement Rings.

    Continue reading

  • The Royal Wedding | Everything we know so far!

    With one week to go, the  countdown is officially on to Prince Harry and Meghan Markle‘s much-anticipated royal wedding on Saturday, May 19. Continue reading

  • Brilliant on TV | Working with the Stylist for The Split

    We are delighted to announce that we are collaborating on new show The Split on BBC 1 and the actresses are all wearing some of our sparkling pieces.

    Can you spot which of our collection is this trailer?

    The Split - Trailer BBC One

    The Split isn’t a series about divorce.

    It’s a series about love, relationships and marriage, and the legacy of a split within family, the effect of which can be felt long after the painful goodbyes,” says Jane Featherstone, Executive Producer of The Split and Founder of Sister Pictures.

    the split bbc

    The show will begin on Tuesday 24th April at 9pm on BBC1. The new drama, from writer Abi Morgan (The Hour, River), will run for six episodes.

    the split bbc

    We are really looking forward to seeing the show.


    • Hannah... Nicola Walker
    • Nathan... Stephen Mangan
    • Nina... Annabel Scholey
    • Rose... Fiona Button
    • Christie... Barry Atsma
    • Davey... Stephen Tompkinson
    • Goldie... Meera Syal
    • Rex Pope... Mathew Baynton
    • James... Rudi Dharmalingam
    • Oscar... Anthony Head
    • Ruth... Deborah Findlay
  • Wedding Showcase 2018 - Bluebird Chelsea

    Your wedding day is probably going to be the biggest day of your life and therefore you need to know who is the best in the business!

    So, you are invited to our 7th Wedding Showcase at Bluebird Chelsea on Thursday  22nd March 2018 from 6.30pm until 9.30pm.

    bluebird chelsea wedding showcase 2018

    We will be joined by leading wedding specialists on the day and look forward to seeing you all there.

     A complimentary glass of bubbles and canapés by Bluebird and 10% off your total bill should you book to dine in the restaurant after the event.

    If you would like to join us then please RSVP

    We hope to see you there.

    Bluebird Chelsea Wedding Showcase 2018 Brilliant Inc London

  • The Brilliant London Pop-Up Shop in L.A.

    The Brilliant London pop-up is now open through February 28 located  in The Commons at Calabasas, next to Barnes and Noble. Brilliant was founded in London in 2008 by sisters Emma and Dervla Cogan with an ambition to create beautiful, ethical fine jewelry that could fulfill the dreams of diamond lovers everywhere. Brilliant is a fine jewelry line with exquisite manmade gems handset in sterling silver and finished in gold and platinum.

    Drop by to see Emma and see all our amazing jewellery.

  • Valentines Day Gift Guide

    Hello from Brilliant HQ

    Valentine's Day is just around the corner. It's not too late to order and still have it delivered in time for February 14th.
    Whether you are buying for your love or adding to your sparkling jewellery collection…we have created Dazzling Gift Guide for you.

    We also have free shipping on orders to UK, Ireland, and USA.

    To receive in time for Valentines order by
    Monday 12th Feb in the UK
    Friday 9th Feb in Ireland

    Happy Valentines Day to you.

    Brilliant Inc xx

    Brilliant Simulated Diamonds Jewellery

    Valentine’s Day is one of the most romantic days of the year.

    It's a day to celebrate Love!

    Cecilia Brilliant Round Drop Simulated Diamond Earrings

    Cecilia Round Drop Earrings

    Brilliant cut radiant gemstones intricately trace around a round centre stone. These earrings elegantly make a sophisticated statement. Handset in Platinum vermeil on sterling silver.

    Halo Pear Ring

    A magnificent Pear Cut Brilliant stone in an intricate halo setting of brilliant gems. A 2ct centre stone. Set in Platinum vermeil on sterling silver.

    Halo Diamond Ring Simulated Diamond jewellery

    Halo Round Ring

    An exquisite halo design featuring 2ct Brilliant centre stone. This ring's split band is beaded with matching Brilliant jewels creating a truly magnificent finish. Handset in Platinum Vermeil.

    diamond earrings flower love drop simulated diamonds

    Flower Love Drop Earrings

    Featuring 4 Marquise brilliant cut gems in a flower cluster with a beautiful Pear cut sparkling jewel. These exquisite earrings have 1.5 ct per earring. Set in platinum vermeil on sterling silver.

    Diamond Jewellery Cecilia Simulated Diamond Pendant

    Cecilia Round Brilliant Pendant

    Featuring a Brilliant cut radiant centre stone surrounded by a halo of intricate round gemstones. This pendant elegantly makes a sophisticated statement. Handset in Platinum vermeil.

    Diamond Earrings Heart Cut Brilliant Simulated Diamonds

    Classic Heart Earrings

    A truly sparkling symbol of love. These Classic Heart brilliant gem stones are set in a four prong setting. Beautifully handset in Platinum vermeil.

    Still not sure.

    Our beautiful Gift Cards will be perfect and you both choose together.


  • Gemstone Shapes | Top 10 Shapes & Cuts

    Do you know your Asschers from your cushions? Your Princess from your Brilliant?

    Here we have put together details of 10 of the most popular gemstone & diamond shape.

    type of diamond cut and shape

    Which is your favourite?

    Round Brilliant Cut

    The most popular diamond shape is the round cut. Also called round brilliant cut, this cut has 58 facets and is usually considered the best cut for bringing out the brilliance in a gemstone.

    A round cut gem is usually used as a solitaire in a wedding or an engagement ring.


    classic brilliant solitaire ring Classic Brilliant Solitaire Ring (Click the Image to shop)


    Princess Cut

    The princess cut is the second most popular cut shape for gemstones, next to a round brilliant. The face-up shape of the princess cut is square or rectangular and the profile or side-on shape is similar to that of an inverted pyramid with four beveled sides.

    Gala Princess Earrings (Click the Image to shop)


    Emerald Cut

    The emerald cut gemstone has a square shape and tapered corners. Compared to the round cut, the emerald cut diamond has fewer facets, and so it has fewer surfaces that reflect light.

    Cecilia Emerald Pendant (Click the Image to shop)




    Asscher Cut

    The modern asscher cut gemstone is similar to a square emerald cut, usually with larger step facets, a higher crown, and a smaller table. This combination often produces more brilliance than the emerald cut.

    Ayla Asscher Ring (Click the Image to shop)


    Cushion Cut

    cushion cut is a square or rectangular shape with rounded corners that resemble a pillow.  Cushion cuts have large facets allowing for a greater separation of white light into spectral colours.

    cushion cut diamond diamond shape

    Sapphire Ring Cushion cut diamond shape Mia Sapphire Ring (Click the Image to shop)


    Marquise Cut

    marquise cut gemstone is an elliptical shape with pointed ends, usually faceted in a brilliant cut to give it all kinds of gorgeous sparkle.

    Marguise Cut Diamond Shape

    Marquise Cut Diamond Shape Classic Marquise Solitaire Ring (Click the Image to shop)

    Oval Cut

    The oval cut gemstone has an elegant and classic look and can look very flattering in a ring. It is a timeless choice that will never go out of style. An oval cut is often used as a centrepiece and combined with smaller stones on each side.

    oval cut diamond shape

    oval cut diamond shape Oval Aqua Trilogy Ring (Click the Image to shop)

    Pear Cut

    The modified brilliant-cut pear shaped gemstone is a combination of a round and a marquise shape, with a tapered point on one end. Ideally, a pear shaped gem should possess excellent or very good symmetry.

    pear cut diamond shape


    Classic Pear Solitaire Ring (Click the Image to shop)

     Heart Cut

    Like pear-shaped gemstones, heart-shaped rocks can be "fatter" or more elongated, and the sparkle and beauty of this shape are defined by the skill and precision of the cutter.

    Classic Heart Solitaire Ring (Click the Image to shop)

      Trilliant Cut

    trilliant cut, sometimes called a trillion or trillian, is a triangular type of gemstone cut. The cut has many variations. It may have curved or uncurved sides. The shape of the top surface, or table, also varies.

    Trilliant Cut Diamond Shape Tilly Ring | Emerald & Trilliant Cut Gems (Click the Image to shop)




  • Vogue September 2017

    man-made diamond jewellery in Vogue UK Continue reading

  • Tatler September 2017

    Continue reading

1-10 of 64

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. ...
  7. 7